In the 21^st century small business and social media are able to bring their twin objectives together in one place, and because of the power of social media a wide variety of tools are available to enable small business to brand, promote, and sell their products and services.
Small business owners, freelancers, and entrepreneurs will find that there are four predominant social media tools that must and can be utilized to bring their product or service to market. These tools are cost-effective and used properly can work quickly and effectively.
In order for small business to successfully employ the full range of social media the main purposes of the top four social media sites should be understood and utilized. Here are the four top sites and their main areas of use.
1. Facebook: The Facebook phenomenon is now known to be the best way to build a business brand. The interaction, option for photos and video, and the opportunity to build a message over time makes Facebook the social media platform for branding.
2. Twitter: Get into a conversation with customers and future prospects for products and services by replying and sending out Tweets to let everyone know what the business is about and if there are any new discounts or services available. The tone of the conversation can help with branding, as well!
3. LinkedIn: The LinkedIn business social network is best employed as a monitoring arena for a business network. It can also be used as a forum for sharing ideas, networking, and finding great employees and independent contractors.
4. Foursquare: Foursquare has brought geo-marketing into the 21^st century. Foursquare is a simple way to enable customers to learn about the great products, deals, and discounts at a business. Foursquare also offers the idea of badges and awards for the business person who is innovative and imaginative.
Small businesses that utilize social media have the opportunity to bring their brand name to the public in a cost-effective and rapid manner. The four main sites mentioned are not the only social media sites that can be utilized, however. There are many more, and dependent upon the type of business owned, a smaller, and niche-related social media site may help elevate the profit margin.